Beginning in 1899, at the Padua estate, Piera’s story has been passed down through the family from generation to generation, from father to daughter, unusual people taking turns to break through new frontiers, time and again. Founded by her grandfather Giovanni, developed by her father Mario, Piera 1899 owes its reputation both in Italy and abroad to Piera Martellozzo who has given her name and, for over twenty-five years, her leadership to it with determination and gentleness. Suffused with her pioneering, ahead-of-her-times spirit, the firm conquered its primary role in the Italian wine scenario with talent, frequently anticipating trends and seeking out its own path to quality, beyond fashion.